Skills | Enhance Your Content Strategy Today

• Leading the creative direction for multi-channel content-led campaigns from planning to delivery.

• Campaign development: dissecting a brief, identifying objectives, cultivating ideas, pitching strategies.

• Understanding audience behaviours, and what storytelling and language can foster the right response.

• Writing, commissioning and editing of all types of digital, print, social, video and podcast content.

• Organising, briefing and directing video and photo shoots: including scriptwriting and storyboards.

• Using insight and analytics to adapt content types and tone for different audiences and channels.

• Ensuring compelling best-in-class creative output that is accurate, SEO-friendly and legally compliant.

• Broad knowledge of automotive, travel, film, culture, media, technology, design and lifestyle.

• Leading and developing creative teams of writers, designers, videographers and social managers

• Ensuring clear shared creative focus and direction, while fostering innovation and collaboration

• Commissioning, briefing and managing freelance writers, photographers, videographers and presenters

• Managing budgets and schedules, ensuring projects are delivered on-time and cost-effectively

• Understanding a brand's character, culture, tone-of-voice and commercial campaign objectives

• Leading rich collaborative creative conversations: from ideas and strategy to execution and delivery

• Working with project stakeholders on fine-tuning tone and message for best audience engagement

• Managing collaborative approval processes that are efficient, constructive and adaptable

• Working with campaign stakeholders to measure, appraise and evolve projects as required