Career history
Creative Content Consultant
Freelance
Jan 2025 to present
While taking a pro-active break to refresh my creative palette and develop new skills for the next phase of my career, I’ve been helping local arts and cultural organisations tell a more impactful story through cost-efficient hand-crafted digital, social and video. This has included Touchlines of Fortitude: a programme of Arts Council-funded exhibitions and events, using the 2025 Women’s Rugby World Cup to amplify and celebrate women’s voices and stories. More recently, I’ve supported the Richmond Shakespeare Society with content promoting upcoming plays and their youth theatre.
Creative Editor
Haymarket Automotive Studio
Sep 2017 to Jan 2025
Haymarket Automotive Studio is What Car? and Autocar's in-house creative agency, creating high-impact content-led campaigns that help brands engage a sizeable UK audience of in-market car buyers in a more organic and editorial way.
I managed the team's creative output: ensuring that we understood a client's objectives in order to craft best-in-class digital, video, social, podcast and print content that would connect with the right audience in the right way – raising awareness and familiarity, enhancing brand sentiment and affinity, or encouraging a next-step action.
As well as achieving impressive results for our clients, our work gained a wealth of independent acclaim, winning marketing industry awards from Campaign, Drum, Digiday, Magnetic Spotlight and the Association of Online Publishers.
CLIENT LIST: Audi, BMW, CUPRA, Continental Tyres, Ford, Honda Bikes, Hyundai, Kia, MINI, Nissan, OVO Energy, Renault, Skoda, Toyota, Vauxhall, Volkswagen Commercial Vehicles
Content Editor
Haymarket Network (now Wonderly)
Apr 2002 to Sep 2017
Haymarket Network (now Wonderly) is the Haymarket Media Group's customer publishing agency – crafting print, digital, social and video content for automotive, lifestyle and business brands to deploy directly on their own channels. This included a mix of B2C, B2B and internal comms. I managed projects and campaigns from pitch to execution, making sure client objectives were met, and that relationships could evolve and grow creatively.
CLIENT LIST: Abarth, Bridgestone, British Olympic Association, Citroen, Castrol, Hyundai, Jaguar, Kia, Martini, McLaren, Powerboat P1, Renault, Stratstone, Volkswagen, World Rally Championship
National Editor
Autosport magazine
Apr 1999 to Apr 2002
Staff Writer
McLaren’s Racing Line magazine
Jan 1998 to Apr 1999
Content Editor
London Book Of Lists
May 1997 to Nov 1997